September 18, 2007
DRV-IN? WTF!
If you ask me, the concept is totally stupid, and not in a good way. For $75, you and up to five of your closest friends can pile into a 1965 Ford Falcon convertible to watch a movie projected on a tiny screen. Extra bonus: You get to keep a DVD of the film you watched.
The firm that came up with this feat of marketing wizardry is GrandOpening (solid, midcap "O"), a retail space that periodically reinvents itself when the buzz and polish of the last idea have worn off.
I wonder how long this one's gonna last.
Read more, see more at Racked.
P.S.: Do I suddenly sound like a New Yorker now? Egad.