Brand Management

Uniqlo's viral ad widget Uniqlock, has been around since September, I believe, but today was the first time I saw it.

As with a lot of Japanese advertising, there's no real point. It just draws you in. Makes me wonder if the "advertising rule of 3" applies outside the U.S.

Anyhow, enjoy. Turn on the music and dance (and cat's cradle) along. Click on the Uniqlock to explore other features, including the World.Uniqlock. And next time you're in New York, check out the rotating mannequin army at the SoHo flagship store.